Written around the specific role, the specific company, and your strongest relevant achievement. Not a template — a letter that shows you've done your homework.
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The difference between shortlisted and ignored
It reads as a template from the first line. Yours won't start with it.
The first sentence should show you know this company — their product, their recent news, their direction. One sentence of genuine research beats three paragraphs of enthusiasm.
Paragraph two should contain one number. 'Grew monthly sign-ups from 12,000 to 31,000' is impossible to ignore. 'Strong track record of growth' is impossible to remember.
Real cover letter — Priya Sharma applying to Monzo Bank
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Every letter opens with the company and the role, not a template line.
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